Krzysztof Jankowski joins T-Mobile as the Director of the Brand Management Department.


As of October 1st, 2018, T-Mobile market communication activities and activities related to building the brand's perception will be coordinated within the Brand Management Department. Krzysztof Jankowski will become the new Director of the Department.

The new Department of Brand Management will be led by Krzysztof Jankowski - an extremely experienced manager who built his competences in the most competitive markets, including FMCG and consumer electronics. He implemented international projects, for many years working for leading European giants, such as Kenwood, Kraft Foods and Reckitt Benckiser. He will be reporting directly to Frederic Perron, Board Member, Chief Commercial Officer.

Maria Katarzyna Grzywaczewska, who led the activities of the Market Communication Department for the last 3 years, decided to leave the company. She successfully completed the task of developing a coherent strategy for the T-Mobile brand and bringing the brand to a solid and healthy position, with more modern positioning. Thanks to this, T-Mobile can compete against our rivals on an equal footing every single day.

Krzysztof Jankowski recently held the position of Global Marketing Director of the Kenwood Group where he was responsible, among others, for creating a global brand strategy and vision, consumer strategy, as well as managing the innovation strategy based on a broad analysis of trends and customer needs. At Reckitt Benckiser, as one of the global brand managers' marketing, he created a cross-product strategy for introducing and positioning key product lines.

Krzysztof returns to Poland after spending the past 10 years in the UK.






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