On January 1st Agnieszka Rynkowska will join the Management Board of T-Mobile Polska as the Director of the B2B segment.

Agnieszka Rynkowska has over 20 years of experience in international business. For the last 5 years she has been affiliated with Microsoft Sp. z o.o., where she was Marketing &amp; Operations Director, Member of the Board and before that &ndash; Strategy Director. She had also been employed in Philips Lighting S.A. as the Marketing Director Central Eastern Europe responsible for 17 markets and before that in various managerial positions at Microsoft Sp. z o.o., Orange/PTK Centertel Sp. z o.o. and Ericsson Sp. z o.o. Agnieszka Rynkowska has been educated and is adept in both Technology (Master of Engineering, ICT industry) and Management &amp; Marketing. She graduated from Warsaw University of Technology, finished post-graduate studies at WSZiM and The Chartered Institute of Marketing.

<ul>
	<li>I am very satisfied to see that we are joined by such an experienced leader. Agnieszka Rynkowska&rsquo;s vast experience in both technology and marketing make her an ideal match for our team. I am sure that with Agnieszka on the helm our business unit can reach new heights,
	said Andreas Maierhofer, CEO of T-Mobile Polska.
	</li>
</ul>

For the last 9 months the business segment has been led by Piotr Markowski, B2B Division Manager. Piotr Markowski will continue as the head of B2B until March 31st, at the same time supporting Agnieszka Rynkowska during the first three months of her tenure. After April 1st he will transition to a newly established position in the company as a Transformation Officer in charge of the company business excellence and process simplification, which will enable the improvement of service and product satisfaction of the clients. The Transformation Officer will report directly to the CEO of T-Mobile Polska.

<ul>
	<li>Piotr Markowski is an extremely skilled and competent manager, able of tackling even the most demanding projects. After achieving great results as the head of B2C marketing, almost a year ago he accepted the task of improving operations of our Business Division and managed to repeat his success. Now, we would like to entrust Piotr with new strategic challenges,
	added Andreas Maierhofer.
	</li>
</ul>

<ul>
	<li>Agnieszka Rynkowska becomes a T-Mobile Polska Management Board Member B2B</li>
	<li>Piotr Markowski to lead T-Mobile Polska&rsquo;s Transformation Office</li>
</ul>

new-member-of-the-board-in-t-mobile-polska

New Member of the Board in T-Mobile Polska

Dynamic growth across the year: customers appreciating T-Mobile product portfolio and the highest quality translates to the growing customer base and increased revenues form convergent services. This results in the company&rsquo;s delivering accelerated growth across all quarters.&nbsp; 
 
In 2024 T-Mobile Poland: 
&nbsp;
<ul>
	<li style="text-align:justify">achieved a positive EBITDA AL growth rate in all quarters with especially successful development in of 6.2% in the fourth quarter. This enabled the company to finalize the year with a strong result of 5.1% EBITDA AL increase in the whole 2024;</li>
	<li style="text-align:justify">increased its revenues in each quarter, culminating in yearly revenues increase of 3.8%;</li>
	<li style="text-align:justify">substantially increased both its mobile and fixed customer base with a visible uptake in the number of convergent customers;</li>
	<li style="text-align:justify">thanks to launching fiber services on a footprint of two new partners, reached almost 10M households with its fiber services &ndash; the largest fiber footprint by the end of 2024;</li>
	<li style="text-align:justify">grew its business in both B2C and B2B thanks to expanding its portfolio of services, customers choosing multiple services from T-Mobile and higher tariff options. As a result, the operator recorded growth in all key segments; </li>
	<li style="text-align:justify">executed an unprecedented network rollout, covering almost half of the population with the largest in Poland top-of-the line 5G C-band network in just 12 months.</li>
</ul>

At the end of 2024, the number of mobile T-Mobile subscribers rose to 12.87 million, an increase of 273 thousand compared to the year before. The largest share of this result comes from operator&rsquo;s being widely successful in attracting the most demanding and valuable postpaid customers with 267 thousand base growth in this segment year to year. In the last quarter, the operator reached a milestone development of its fixed base, with the number of fixed broadband customers reaching 359 thousand by the end of the last quarter. 
 
<img alt="" src="/dam/jcr:6c7020cd-c1ca-4e25-b9d9-a82659e9b9c5/EN_Mobile_customers.2025-02-26-01-47-35.png" />&nbsp; &nbsp; &nbsp;<img alt="" src="/dam/jcr:a25de956-6f3d-4833-87b9-d262b061c01b/EN_FBB_Customers.2025-02-26-01-47-35.png" /> 
 
In 2024, T-Mobile continued its efforts to provide customers with the best service quality and the best convergent offer. It was supported by launching a fixed offering on the BSA footprint of Vectra and Polski Światłow&oacute;d Otwarty. This allowed T-Mobile to provide its fiber services to almost 10 million households across Poland, making the company the leader in the fiber coverage by the end of the year. In effect, not only was the fixed offering widely successful &ndash; as reflected in the fixed broadband customer base growth &ndash; but also lead to a substantial increase in the number of customers using two and more services from T-Mobile &ndash; a growth of 15% y-o-y. Effects of this acceleration were seen especially in the last quarter of the year when the revenue increased by 4.8% to the amount of 1,9 billion PLN. The full-year revenues in 2024 &ndash; as result of customers choosing multiple products and reaching for higher plans, as well as positive developments in the B2B market such as increasing customer base &ndash; grew by 3.8% and reached 7.3 billion PLN. 
 
<img alt="" src="/dam/jcr:86e82de9-605e-4d50-ae79-23a2c1ba2c63/EN_Reve_FY.2025-02-26-01-47-35.png" />&nbsp; &nbsp; &nbsp;<img alt="" src="/dam/jcr:d841271b-a8f8-439c-b871-a1be7d44f619/EN_Reve_Q4.2025-02-26-01-47-35.png" /> 
 
The gains in the revenues area translated into EBITDA. Not only was it growing consistently throughout the year but significantly peaked in the fourth quarter with over 6% growth (445 million PLN, 6.2% y-o-y increase). The overall EBITDA AL for 2024 amounted to 1,9 billion PLN which made it 5.1% higher than the year before. 
 
The year 2024 was the most successful in the last decade. The remarkable commercial momentum, which we continued through the year, comes from a combination of strategic elements: the best product portfolio which corresponds with the real needs of the customers; a technological excellence supported by the most ambitious in Poland rollout of C-band 5G Bardziej network; dedication to extending the convergent customer base, enabled by achieving the largest fiber footprint by the end of the year; and &nbsp;- the last but not least - leading customer service which makes our customers stay with T-Mobile for good and recommend it to their peers &ndash; said Andreas Maierhofer, CEO of T-Mobile Polska. We believe that in the current times, marked by general uncertainty, lack of trust and constant disruption, where new technologies such as AI can change the world almost overnight, customers need a reliable partner to provide them with the best, trusted solutions and guide them through these challenges. By doing just that we build a strong relationship with customers, and results of this we can see now. 
 
<img alt="" src="/dam/jcr:aa570cb4-3de6-4d55-826d-0d7472a3d177/EN_EBITDA_FY.2025-02-26-01-47-35.png" />&nbsp; &nbsp; &nbsp;<img alt="" src="/dam/jcr:5c5ef738-e692-4331-9660-f0b5b019e4ef/EN_EBITDA_Q4.2025-02-26-01-47-35.png" /> 
 
The very good financial standing of the company allowed us to execute a bold countrywide investment project of rolling out a state-of-the art 5G network, reaching a large part of the population and becoming the leader in 5G C-band coverage in just one year. At the same time, we were able to increase spendings on strengthening of our brand through intensive marketing communication, boosting recognition and supporting sales, especially in the fourth quarter &ndash; said Juraj Andras, CFO of T-Mobile Polska. &ndash; Focusing on the results, it is clear that we achieved and kept a positive market momentum gaining customers and strengthening our position which, in consequence, led to an impressive achievement: growth in all the segments across all quarters. We kept our promise to deliver a sustainable financial growth, and this puts us in a very good position entering the year 2025. 
 
Customer Care and Development of Convergent Services 
In the individual customer segment, the fourth quarter of 2024 at T-Mobile was marked by customer appreciation and the development of convergent services. As part of the Magenta Moments program, which until today has attracted over 1.5 million T-Mobile customers within a year of its launch, users could take advantage of selected offers from over 300 partners, as well as lotteries with attractive prizes. Additionally, during the Christmas promotions, the operator appreciated the loyalty of its customers &ndash; the longer they were associated with the T-Mobile network, the more valuable device vouchers they received. 
 
At the same time, the operator focused on expanding the availability of high-speed fiber optic internet services through cooperation with wholesale partners which resulted in an increase in the number of addresses within T-Mobile&#39;s reach. Adding to that, introducing attractively priced service packages with fiber optics resulted in a 36% increase in Q4 fiber optic sales compared to the fourth quarter of 2023. 
 
Growth across key segments of the business market 
The MagentaBIZNES plans, dedicated to small business segment, kept on attracting new customers. Not only were the net additions higher than the year before, but the ratio of companies choosing fully unlimited tariff variants kept improving too, reaching 84% by the end of the year. T-Mobile did not cease developing and enhanced its offer &ndash; the recently introduced cybersecurity services for the SVS segment is selling impressively in all quarters, reaching 360.000 customers by the end of the year. 
The similar trend: customer base growth coupled with the very good performance of the cybersecurity products could also be seen in the large accounts segment. In 2024 T-Mobile signed, among others, a large contract for the service provision to the COAR (Government Administration Service Center) and a substantial private client.&nbsp; 
 
The year of investments in service quality 
In the area of technology, the year 2024 was marked by the development of infrastructure, enabling the delivery of top-quality services to customers. The first and the most ambitious of such projects was the launch fast and reliable 5G network, built on C-band frequencies, in just a year. In just 12 months, T-Mobile launched a 5G Bardziej signal on more than 3,400 base stations across the country connected with fiber or 10Gb/s links. Currently, this technology is available on 3495 base stations, and with almost half of the population in coverage, this represents the largest 5G network built on 3.x frequencies in our country. In cities with more than 100,000 inhabitants, where the new network became a key tool to increase network capacity, the percentage of 5G Bardziej- enabled sites reaches 75%. T-Mobile&rsquo;s network was recognized with &ldquo;The Fastest Mobile Internet&rdquo; as well as &ldquo;the Fastest Home Internet&rdquo; awards by SpeedTest.pl and the Komputer Świat awarded it with &ldquo;the best quality of mobile internet access&rdquo; title. 
 
In parallel, the operator was expanding its fiber-optic network to meet the ever-increasing demand for data. By 2024, the total length of T-Mobile&#39;s own lines increased by 2,800 kilometers to 13,800 kilometers. In the wake of increasing capacity, changes in traffic patterns are following. Already 84% of voice calls are made via VoLTE and VoWIFI technologies, and the total volume of data transferred on T-Mobile&#39;s network is more than 3,300 PB, an increase of 15.4% year over year. The 5G network alone now transmits 308% more data than a year ago. 
 
ESG &ndash; actions for inclusion recognized&nbsp; 
At T-Mobile, caring for the planet aligned with efforts in digital inclusion and security. Through the campaign &ldquo;We act with care for nature,&rdquo; customers received discounts on new devices when recycling old phones. During Christmas, T-Mobile partnered with Noble Parcel for &ldquo;Old phones work wonders,&rdquo; where more phones collected in showrooms meant greater support for the organization. 
In Q4, T-Mobile reinforced its commitment to digital inclusion with another edition of &ldquo;Network of Generations,&rdquo; training nearly 300 seniors in tech skills, and the third season of &ldquo;Pewni w sieci,&rdquo; a cybersecurity mini-series. 
The company also earned recognition for its sustainability efforts. At #UNDay2024, hosted by the UN Global Compact Network Poland, T-Mobile won awards for labor standards and business transparency. In November, at the Innovator ESG gala, it received three distinctions: gold in the S category for digital inclusion of seniors, and honorable mentions in E and G for environmental IoT solutions and corporate governance.

t-mobile-polska-2024-results

T-Mobile Polska’s 2024 results
Customers appreciate quality - a record-breaking year by T-Mobile.


In the second quarter of 2024, T-Mobile Polska:
<ul>
	<li>Achieved a significant increase in both revenues and EBITDA AL &ndash; by 5.8% and 4.7% respectively </li>
	<li>Attracted new customers, increasing its mobile customer base by 181 thousand and passing the 300k mark customer milestone in the fixed broadband </li>
	<li>Achieved a sizeable growth in convergent sales: every second T-Mobile customer buys two or more services from the operator </li>
	<li>Presented refreshed MagentaBIZNES plans as well as continued developing its corporate business in the security and data center areas </li>
	<li>Kept on delivering the best networking experience by&nbsp;continuing its ambitious 5G on C-band rollout and launching the highest number of C-band sites among all MNOs </li>
	<li>Continued its commitment to pursuing its ambitious ESG goals, with its efforts as a market leader in this area being awarded top awards by Polityka and Rzeczpospolita.</li>
</ul>

T-Mobile Polska closed the second half of the year with the mobile customer base of over 12.64 million, which constitutes an improvement of 1.5% year over year. This is a result of consistent efforts to further improve the quality, availability and competitiveness of T-Mobile&#39;s offer even more. In addition to continuous investments in the mobile network, the operator is also developing the availability of its home internet offer based on third party infrastructure (BSA model) &ndash; 7 million households in range, the second largest footprint in Poland &ndash; and the availability of FWA services, as well as attracts customers with attractive plans. At the beginning of the year T-Mobile had been awarded by SpeedTest.plfor having the fastest home internet offer. At the end of the second quarter, it was supplemented by the titles of the best and the most consistent mobile network speeds by the global benchmarking provider Ookla, which shows how the steady investments in the infrastructure yield palpable results in the service quality for customers.

The increase in the number of customers, combined with the growing popularity of both higher tariff plans offering more possibilities, and the fact that customers choose convergent contracts (i.e. combining two or more services) with growing frequency, resulted in a clear increase in revenue in both the mobile and fixed segment. Several per cent growth was visible in both the individual and business services segments, which translated into revenues of PLN 1.76 billion, almost PLN 96 million higher than last year, an increase of 5.8 per cent.

Our efforts to deliver the best customer experience in the recent quarters and months pay off. With great offer, highest care of customer experience and growing popularity of the Magenta Moments program, rewarding customers for being with us, we became an important partner for them. This is the foundation for our success in the second quarter and a long-term strategic direction that we will continue to pursue&nbsp;&ndash; said Andreas Maierhofer, CEO of T-Mobile Polska. Since the beginning of the year, we have been focusing on improving availability of our 5G C-band services and FTTH coverage. Currently our fiber offer has the second highest footprint and is available to over 40% of all households in Poland, and the largest in country 5G C-band network covers over 30% of population. This means that we can offer our top-tier services to even more customers and we can see that they appreciate it, by choosing higher, more powerful plans and a convergent offer.

<img alt="Revenue" src="/dam/jcr:de4a1d49-fa88-4d46-901c-1366ed71a1e9/EN_Revenue.2024-08-07-16-42-36.png" style="display:inline-block" />&nbsp;<img alt="Customers" src="/dam/jcr:ac2c02a5-fe50-4df8-afdf-3aba61bcacc0/EN_Customers.2024-08-07-16-42-36.png" style="display:inline-block" />&nbsp;

Despite inflation growth slowing down, the majority operating costs were still growing and were substantially higher than in the last year. On the other hand, the energy costs have been significantly lower than in the last year thanks to the effects of vPPA contract, which saw solar and wind farms built for the operator. As a result, the operator recorded a clear increase in EBITDA AL: in the second quarter, it amounted to PLN 488 million, an increase of PLN 22 million, or 4.7 per cent.

After a series of quarters challenging from the macroeconomic point of view, the improved environment has allowed us to show our true potential, keep up the momentum we started in Q1 and deliver on our promise to report a solid growth also in this quarter. And the result of revenue and EBITDA AL improvement of around 5% in each case is a very strong achievement &ndash; said Juraj Andras, CFO of T-Mobile Polska. It wouldn&rsquo;t be possible without consistent investments in the network, customer experience and the development of the convergent offer and it is great to see that all the efforts invested in the consistent pursuit of our strategic goals are yielding such good results. 

<img alt="EBITDA" src="/dam/jcr:608e3e08-46e6-4270-8084-e774d844c509/EN_EBITDA.2024-08-07-16-42-36.png" />

In the second quarter of 2024, T-Mobile continued its commitment to ESG (Environmental, Social, Governance) activities, aiming to be a leader in sustainable business. The company&#39;s sustainability efforts have been recognised with a number of awards, including the prestigious Polityka&rsquo;s ESG Leafs and a high position in the &quot;ESG Ranking: Responsible Management&quot; published by Rzeczpospolita. T-Mobile was ranked among the top companies in the &#39;Telecommunications, Technology, Media and Entertainment&#39; category, which underlines its commitment to environmental protection, social responsibility and excellent management. The company also proudly announced its partnership with UNEP-GRID, which is another step towards the implementation of its environmental strategy.

T-Mobile continues its customer-centric strategy

In the second quarter of this year, T-Mobile has continued to pursue its strategy of developing convergent services. More than half of the brand&#39;s contracts in the second quarter of 2024 combined two or more services. In addition, the company recorded 305,000 fixed broadband customers in the second quarter of the year.

The operator also implemented activities aimed at creating the best customer experience when interacting with the brand. In April, in Warsaw&#39;s Mokot&oacute;w district, T-Mobile opened Poland&#39;s first interactive and multimedia showroom, the T-Mobile Magenta Experience Centre, where the customer experience is being elevated to a completely new level, with w range of unprecedented technologies available to everyone at their fingertips.

In May, the company expanded its product portfolio with another edition of 5G smartphones for every pocket, signed with the T brand: the T Phone 2 5G and T Phone 2 Pro 5G. The T Tablet also continued to enjoy strong customer interest during this time. In June, as part of its expansion of the prepaid segment, T-Mobile offered the largest package on the market with up to 7200 gigabytes.

Development in the B2B area

In the small business segment, the second quarter of the year was marked by the refreshed MagentaBIZNES offer, which includes unlimited calls and internet for the entire company based on optical fiber or a modern mobile network. The new MagentaBIZNES offers even higher speeds in select cases, the possibility to increase the limits during the contract, as well as higher data limits in the EU. The offer has also been expanded to include Security Packages, through which entrepreneurs can benefit from, among other things, network protection, remote IT service, device insurance and Norton Security Online software. These changes translated into a further increase in customer interest in the offer with a 10% (y-o-y) increase in the number of activations of new SIM cards in this segment.

Also in the corporate segment, security services were at the center of customer interest. The second area in which T-Mobile is continously developing its offering and experiencing steady growth is data centre services. In April this year, the operator announced that it had been certified to the ISO/IEC 27001:2022 Information Security Management System standard in the areas of: Cloud Service Security and Cloud Data Protection for cloud computing, backup and cyber security services. Furthermore, for these services and for the co-location service, it has obtained a renewal of the certificate certifying compliance with the ISO 22301:2019 Business Continuity Management System standard.

Dynamic 5G network rollout

Activities to improve network quality and quality of service for customers focused on continuing the dynamic rollout of the 5G network operating in C-band, which started in the first quarter. Currently, out of the more than 12400 base stations in T-Mobile&#39;s network, over 2800 offer a 5G More signal. As a result, 66 per cent of the population have been within range of 5G DSS (Dynamic Spectum Sharing) technology and more than 30 per cent of the population can use the 5G service provided on 3.x frequencies. The latter means that T-Mobile has not only maintained, but significantly strengthened its leadership position in 5G C-band technology. To ensure that 5G stations have adequate capacity, the operator has consistently pursued strategy of connecting 5G stations more with fiber. Importantly, around 95% of 5G stations connected to T-Mobile&#39;s network via fiber are using 10G links.

These activities translate into real improvements in the customer experience, as confirmed by independent benchmarks. T-Mobile concluded the second quarter with the news that it had won the Ookla (Speedtest.net) network quality ranking, confirming&nbsp;that the operator&#39;s mobile network offers the highest speeds and most consistent speeds. The trophy is the perfect complement to the achievement brought by SpeedTest.pl for the fastest home network in 2023.

The increasing convenience of data usage goes hand in hand with an increase in customer data consumption. Data transmission also makes it possible to provide customers with premium voice services thanks to the uptake of VoLTE technology. Currently, around 80% of all calls on T-Mobile&#39;s network are made using this solution. T-Mobile is also increasing the availability of VoLTE with its roaming partners. Curently, the operator&#39;s customers can use the technology in 40 countries with 57 roaming partners.

T-Mobile acts for nature

As part of its commitment to full product circularity, T-Mobile launched its &#39;We act for nature&#39; campaign, which encourages customers to recycle their phones by offering special discounts in return. In addition, nearly 16,000 old mobile phones were collected thanks to a competition for schools and kindergartens, organised together with the recovery organisation Biosystem. More than 300 educational institutions took part in the competition, which promoted environmental responsibility among young people.

Through these activities, T-Mobile is consistently delivering on its mission to integrate sustainability into its daily operations, and support a responsible and inclusive future.

growth-in-all-key-areas

Growth in all key areas
– customers appreciate T-Mobile's convergent offer and the best network quality


In the first quarter of 2024, T-Mobile Polska:
<ul>
	<li>Achieved a substantial total service revenue increase of 5.8% despite another round of MTR regulations; </li>
	<li>Improved total revenues by almost 1% thanks to growth in both mobile and fixed segments; </li>
	<li>Achieved an increase in EBITDA AL by 3.3%, recording one of the strongest first quarter results in years; </li>
	<li>Kept gaining new customers, which allowed the company to achieve a customer base growth to 12.6 million customers despite another round of deactivation of unused SIM cards distributed to refugees from Ukraine; </li>
	<li>Recorded a sizeable growth in sales of services in the B2C segment &ndash; especially of its mobile offer, empowered by the launch of 5G C-band services and the fixed offering; </li>
	<li>In B2B focused on developing the T Business offer for corporate customers and continued winning hearts of entrepreneurs with the MagentaBIZNES; </li>
	<li>Kept on delivering on its ambitious environmental commitments and implementing projects beneficial for the society; </li>
	<li>Executed an ambitious network rollout resulting in delivering the largest 5G C-band coverage out of all Polish MNOs.</li>
</ul>

At the end of the first quarter of 2024 T-Mobile Poland customer base amounted to 12,6 million. This represents a steady net increase of 22 thousand year-on-year. This was made possible by significant growth of the postpaid customer base &ndash; by 198 thousand y-o-y. On the other hand, the impact of this customer growth was masked by the 150 thousand decline in prepaid cards due to the decision to switch off another large batch of unused prepay SIM cards, originally distributed to refugees from Ukraine as a part of relief actions. More importantly, customers are increasingly more likely to choose higher and richer plans, which has had a positive impact on T-Mobile&rsquo;s revenues. In connection with a consistent growth of FTTH customer base and constantly improving convergent offer sales this led to one of the strongest first quarters in years: EBITDA AL growth by 3.3% y-o-y, reaching the level of 453 million PLN with Total Service Revenues growing by a solid 5.8%. At the same time total revenues increased up by almost 1% and reaching 1,7 billion PLN.

Our market approach is based on providing the highest quality of network and service with a strong focus on customer satisfaction. All of this we do in a highly responsible manner, in line with our ambitious ESG goals. The best technology was particularly in focus this quarter, as we launched the biggest 5G C-band network, enabling us to reach customers with mobile services of unprecedented quality, rivalling even the fiber connections. We can see that customers who have been given the opportunity to test the full 5G capabilities are more likely to choose higher plans that offer them even more than before &ndash; said Andreas Maierhofer, CEO of T-Mobile Polska. Recently we recorded 1 million users of our Magenta Moments engagement program which clearly shows that the customers appreciate the benefits they receive just by being with us. We have also launched the Magenta Experience Center to be even closer with our customers as in this first such flagship store, they can experience the T-Mobile world.

<img alt="Customers" src="/dam/jcr:fda9271d-812d-4eef-825b-257e4b703a39/EN_Customers_q1.2024-05-15-23-41-15.png" style="display:inline-block" />&nbsp;<img alt="Adj. EBITDA AL" src="/dam/jcr:49dd90f6-ad55-4a04-95d8-8f39fb1c7d7e/EN_EBITDA_q1.2024-05-15-23-41-15.png" style="display:inline-block" />

Despite the decline in inflation compared to the year 2023, the impact of prices growing in the last quarters are very noticeable. This quarter was the first one in which the operator&#39;s result were affected by the effects of wage increases introduced in the previous year. The company also had to cope with higher costs for almost all external services as well as an increase of shop rent prices, indexed in relation to the inflation last year. The vPPA energy contract, which allowed T-Mobile to offset the energy price increases, very noticeable last year, keeps on yielding positive results, as the operators energy needs are covered 100% in green sources, including the wind and solar farms built especially for the needs of this project. Also, the C-band 5G rollout process &ndash; initiated in the spring of 2023 &ndash; was being continued throughout the whole period, allowing T-Mobile to achieve and maintain leadership in this area.

It has been a strong start to the year, both operationally and financially. The combination of the deactivation of unused prepaid cards, the negative effects of MTR regulation and still rising prices constitutes a real challenge. Fortunately, with our impressive commercial momentum, which resulted in growth in all key operational and financial factors, we were not only able to overcome all the obstacles, but also to achieve a solid growth and keep going strong &ndash; said Juraj Andras, CFO of T-Mobile Polska.Actually, seeing the 5.8% growth in Total Service Revenues makes it one of the most dynamic first quarters in the last years. This shows that we are not only ready to deal with challenges when it is needed but also to successfully compete on the market and deliver results in all circumstances.

<img alt="Total Revenue" src="/dam/jcr:637950f4-0b6b-409d-8df7-c645b7aa3cdd/EN_revenues_q1.2024-05-15-23-41-15.png" />

Growth in B2C segment powered by 5G 

T-Mobile&#39;s main objective in the first quarter of 2024 was to provide customers with offers that make the superfast 5G network even more accessible, both on smartphones and in the home internet offering. Investments in the network and services had a positive impact on mobile subscription sales, which increased by 15% year-on-year in the first quarter of 2024. T-Mobile also achieved steady growth in converged solutions in the first quarter. The operator saw an increase in sales of bundled home services, which accounted for almost 45% of T-Mobile&#39;s fiber contracts signed in the period. The operator&rsquo;s advertising campaign promoting 5G Bardziej was also very well received by customers, further accelerating sales in the B2C segment.

Continuing its product synergy strategy, T-Mobile made the Red Bull TV VOD collection available to all MagentaTV customers, strengthening its partnership with the Red Bull brand and offering customers an even greater variety of content to watch.

In Q1, the operator also focused on growing the prepaid segment, offering T-Mobile prepaid customers a bundle of up to 5,200 GB. In addition, to mark the launch of the 5G More network, T-Mobile offered all T-Mobile prepaid, Heyah prepaid, Heyah MIX and MIX customers free 5G More network access for several months, regardless of their plan.

Powering Polish companies

In the area of corporate solutions, T-Mobile focused on promoting its T Business offering, which consists of 7 different product lines: Mobile, Next Generation Connectivity, Cybersecurity, Modern Workplace, ERP, Smart City / IoT and Data Centre &amp; Cloud. Similarly to the previous quarters, in the higher business segment the operator recorded consistently growing interest in cybersecurity products. Among the interesting projects completed in the first quarter, it is worth to mention the launch of a measuring buoy allowing water quality control in the Vistula River at the level of Krak&oacute;w. T-Mobile also announced that it had won tenders to provide services to PGW Wody Polskie and the Polish Mining Group.

In the smaller business segment, the MagentaBIZNES offer, which now includes access to the 5G Bardziej network, is enjoying steadily growing customer interest. In March, T-Mobile unveiled a new advertising campaign prepared in cooperation with entrepreneurs who are regular customers of the magenta network. The cybersecurity offer aimed at entrepreneurs has been very successful in this sector too, with the number of customers of the &lsquo;Secure Network&rsquo; service exceeding 100,000 in the first quarter.

Dynamic 5G network rollout

In terms of technology and providing T-Mobile customers with the best network experience one topic dominated the developments in Q1: preparations for the launch of 5G on C-band, the launch and subsequent network rollout. To make sure that the operator would be ready to bring online successive C-band base stations immediately after receiving the appropriate permissions, the main phase of preparations had been initiated in 2023. A large number of sites received upgrade to new generation hardware and T-Mobile developed its fiber network in order to connect the majority of updated sites with fast optical connections. Thanks to all that, after the 5G Bardziej network unveiling on January 19th, the operator successfully executed a lightning-fast rollout, quickly passing the 25% population coverage milestone. After finalizing the first phase of the rollout, based on the infrastructure prepared before the launch, T-Mobile moved on to implementing the organic upgrade process, which currently results in 2187 C-band sites being available to T-Mobile customers, with over 26% of Poland&rsquo;s population in range. Currently, almost 90% of all T-Mobile&rsquo;s own C-band capable sites are fiber connected.

The MNO continued to invest in its backbone infrastructure. In Q1 it built up almost 200 km of its own fiber and upgraded its global internet exchange points to 800 Gb/s connections.

It is clear that higher connection comfort encourage customers to be more active online. The data traffic in T-Mobile network grew 16% y-o-y in the first quarter exceeded 800 petabytes. Another key process in the terms of service quality is the ongoing adoption of the VoLTE standard. Currently almost 80% of all voice connections in T-Mobile are powered by VoLTE or VoWiFi. T-Mobile customers can also take full advantage of the highest connection quality also outside of Poland, as VoLTE is also available in roaming in 32 countries with 43 different foreign operators.

Social responsibility in focus

T-Mobile has also consistently delivered on its commitment to the ESG strategy, which is an integral part of its mission and values, and ambitious ESB goals. Through its actions, the company aims to achieve full climate neutrality by 2040 and promotes sustainability, taking care of the environment, society and effective governance.

In the first quarter of 2024, T-Mobile continued its commitment to the #HejtOut campaign and expanded it with the new initiative #HejtOutLoveIn, which gained huge popularity on the TikTok platform, with more than 20 million impressions. The campaign not only attempted to draw attention to the problem of hate speech online, but to promote positive attitudes online.

Supporting seniors in the use of new technologies is also one of the priorities for T-Mobile. A special helpline for seniors has been awarded the prestigious OK Senior certificate by the National Institute of the Senior Economy. In the first quarter of 2024 alone, the helpline handled more than 36,000 calls, demonstrating its importance and effectiveness in providing support and information to seniors.

The operator also continued its actions aimed at achieving full product circularity in 2030. In the &lsquo;Old Phones Work Wonders&rsquo; campaign every old smarphone submitted for recycling in one of T-Mobile&rsquo;s stores contributes towards supporting the Szlachetna Paczka charity foundation.

New Member of the Board in T-Mobile Polska

News

T-Mobile Polska’s 2024 results Customers appreciate quality - a record-breaking...

Growth in all key areas – customers appreciate T-Mobile's convergent offer and...

Dynamic beginning of the year 2024 – improvement in all key operational and...