T-Mobile’s acceleration continues - EBITDA AL growing third quarter in a row

In the recent quarters T-Mobile has been repeatedly showing its ability to deliver consistent growth each time but also constantly improve on the growth dynamics. The third quarter of 2025 is a perfect example of this, as at the end of it, T-Mobile Polska's mobile customer base grew by over 900 thousand (y-o-y) and totaled 13,6 million. At the same time the fixed broadband customers increased by impressive 41% (y-o-y), reaching 457 thousand. In the previous quarter T-Mobile simplified customers’ lives by introducing the new offer with only one pricing variant and an attractive offer for not only mobile but also a convergent offer combining mobile services with fixed internet – resulting in a consistent growth of convergent contracts signed also in the third quarter.

The consistently growing mobile customer base, increase of convergent contracts and subsequent growth of revenues per household, combined with increase in number of customers in the business segment allowed T-Mobile to improve its service revenue by +4.5%, ending up with total revenue exceeding 1.86 billion PLN, with EBITDA AL growing even more substantially: 8.3% (y-o-y) and reaching 535 million PLN.

Customers appreciate the simplicity of our new offers – very much in line with our motto of #BreakingBarriers – and come to T-Mobile for a full variety of convergent services, which proves that their introduction was a great move. This customer-centric approach combined with the best customer services and constant efforts to further improve the network experience are a winning combination which allows us to successfully compete on the market. This quarter has also been marked with our strong presence on summer music events where proved that  we are also great breaking barriers between people – something very much expected from a communications provider – said  Andreas Maierhofer, CEO of T-Mobile Polska.



– In the beginning of the year we promised to deliver an accelerated growth across the year, and the third quarter is another quarter in a row us delivering on this promise.  Our strategic investments in the market, cutting-edge technology, and customer experience enable us to provide top-quality service. This in turn allows us to successfully attract new customers and convince them to stay with us for good – said Juraj Andras, CFO of T-Mobile Polska. – The fact that we’re growing in both consumer and business segments proves that our strategy is effective across the board, with each segment reinforcing the other.

T-Mobile consistently implements its sustainability strategy, as evidenced by the initiatives carried out in the third quarter. The company is meeting ambitious environmental goals related to reducing energy consumption and minimizing carbon dioxide emissions, as well as supporting the circular economy of devices – in Q3, it recorded over 100,000 collected phones. This proves that consistent actions involving customers and other key stakeholders are delivering results.






Technology, Emotion, and Engagement – T-Mobile Creates Experiences That Stay with Customers Longer
The third quarter of 2025 demonstrated that building closeness with customers is not just about the offer, but also about the emotions and values behind it. T-Mobile was a partner of two of the biggest music events of the summer – Dawid Podsiadło’s ZORZA Festival and Audioriver – which together attracted over 460,000 fans across Poland. Nearly 100,000 people attended the ZORZA finale in Katowice alone, and brand activations during the event resulted in nearly 28,000 transactions related to festival merchandise through the Magenta Moments program.

At the same time, T-Mobile launched its new own devices – the T Phone 3 and T Tablet 2 – equipped with artificial intelligence features powered by Perplexity Assistant. Thanks to integration with the My T-Mobile app, users gained access to selected AI tools, aligning with the company’s strategy of democratizing technology and creating modern, digital experiences.

Magenta Moments, the first program of its kind in the telco industry, surpassed 1.8 million users in Q3 and became a hub of intense activity. A record-breaking 4.2 million transactions were made during the Mega Lottery, which started in June, driven by customer engagement as they competed for over 80,000 prizes worth nearly 2 million PLN. Simultaneously, over 110,000 transactions were generated by the newly introduced 1+1 offers – a new category in Magenta Moments that allows T-Mobile customers to break barriers with loved ones and friends by enjoying promotions in restaurants, cultural events, and recreational activities. This marks another step toward building relationships based on shared experiences. For the first time, T-Mobile also supported social initiatives through Magenta Moments. In a special charity campaign organized with the TV Puls Foundation “Pod Dębem,” program users donated 2 million hearts in just 11 days, resulting in real financial support of 50,000 PLN for the foundation’s beneficiaries.

Growing demand for cybersecurity and data center services
T-Mobile began the third quarter of the year by launching an international advertising campaign for T Business, in which it showed how – by providing a comprehensive range of ICT services for companies – T-Mobile supports the digitalization and development of enterprises. The campaign materials were presented on TV, YouTube and VOD platforms, in key business media and on LinkedIn. Information about the offer also appeared in the business and VIP lounges at the airports in Warsaw and Gdańsk.

In the corporate customer segment, the operator noted a steadily growing interest in security services. In the cybersecurity segment, sales of the proprietary Cyber Guard service are growing extremely dynamically, and the newly introduced Cyber Check product allows entrepreneurs to perform a comprehensive review of the level of security in the company, among other things, in order to examine compliance with the requirements of the NIS2 directive. In turn, in the area of data centers, the popularity of the Metro Cluster service is constantly growing, which provides uninterrupted access to the company's applications and data even in the event of a failure, as well as Business Backup.

In the segment of small and medium-sized enterprises, the third quarter of the year was marked by an over 20% increase in fiber optic internet sales compared to the previous year (y-o-y) and a refreshment of the Magenta BIZNES offer in response to the growing needs of entrepreneurs in terms of speed, security and flexibility of digital services. The refresh was met with a very good reception by the market, which resulted in an increase in the dynamics of customer base growth.

The best quality of T-Mobile network
At T-Mobile, we continue our efforts to deliver top-notch technology and quality to our customers, so they can rely on our network whenever they need it. In the third quarter, this commitment was recognized through a series of network quality benchmarks, most notably by Ookla Speedtest.net, whose experts for the third time in a row awarded us the title of the fastest mobile network in the country and recognized T-Mobile’s network as the most consistent. These recognitions come as a consequence of the consistent implementation of projects aimed at continuously improving the network quality.

During the third quarter, the operator continued 5G rollout to additional 214 stations across country reaching now more than 50% population thanks to 4448 stations on air. Additionally, the operator deployed additionally 5G signal in the 700 MHz coverage range on 328 stations, thanks to a band acquired in at the beginning of the year. This, combined with the allocation of the second set of the acquired resources - 800MHz to increase the capacity of the LTE network, this has resulted in an increase in the quality of the network not only in urban areas, but also outside large cities. At the same time, T-Mobile expanded its fiber optic network by over 900 kilometers to more than 36 thousand kilometers overall.

In addition to investments in network quality, this period was marked by development in another key area: AI. In that time, T-Mobile has given its consultants two tools to facilitate customer service: the ZapytAI bot, which simplifies their access to all the necessary information about T-Mobile's service processes and services, as well as a tool that facilitates the editing of correspondence regarding resolved technical requests.
Focus on social responsibility
Security – currently the most valuable currency – also became one of the key ESG topics in the third quarter. The company rebuilt the IT infrastructure of the MSWiA hospital in Kraków, which had fallen victim to a cyberattack. This is an action of great importance to society, but each of us should be aware of cyber threats. That’s why the operator once again launched the informational campaign “Confident Online,” which received the patronage of the Ministry of Digital Affairs.

Being a responsible company also means precisely meeting standards that ensure services are accessible to everyone. T-Mobile has long been committed to making its products inclusive, and the European Accessibility Act, in force for several months now, has allowed the company to focus even more on this area. As a result, both the operator’s websites and the devices and services it offers – such as the Contact Centre – are adapted to serve people with visual, hearing, mobility, or cognitive limitations.

More about the ESG strategy can be found in the sixth edition of the ESG Report, which premiered last quarter: T-Mobile Sustainability Report 2024