In the second quarter of 2024, T-Mobile Polska:
<ul>
	<li>Achieved a significant increase in both revenues and EBITDA AL &ndash; by 5.8% and 4.7% respectively </li>
	<li>Attracted new customers, increasing its mobile customer base by 181 thousand and passing the 300k mark customer milestone in the fixed broadband </li>
	<li>Achieved a sizeable growth in convergent sales: every second T-Mobile customer buys two or more services from the operator </li>
	<li>Presented refreshed MagentaBIZNES plans as well as continued developing its corporate business in the security and data center areas </li>
	<li>Kept on delivering the best networking experience by&nbsp;continuing its ambitious 5G on C-band rollout and launching the highest number of C-band sites among all MNOs </li>
	<li>Continued its commitment to pursuing its ambitious ESG goals, with its efforts as a market leader in this area being awarded top awards by Polityka and Rzeczpospolita.</li>
</ul>

T-Mobile Polska closed the second half of the year with the mobile customer base of over 12.64 million, which constitutes an improvement of 1.5% year over year. This is a result of consistent efforts to further improve the quality, availability and competitiveness of T-Mobile&#39;s offer even more. In addition to continuous investments in the mobile network, the operator is also developing the availability of its home internet offer based on third party infrastructure (BSA model) &ndash; 7 million households in range, the second largest footprint in Poland &ndash; and the availability of FWA services, as well as attracts customers with attractive plans. At the beginning of the year T-Mobile had been awarded by SpeedTest.plfor having the fastest home internet offer. At the end of the second quarter, it was supplemented by the titles of the best and the most consistent mobile network speeds by the global benchmarking provider Ookla, which shows how the steady investments in the infrastructure yield palpable results in the service quality for customers.

The increase in the number of customers, combined with the growing popularity of both higher tariff plans offering more possibilities, and the fact that customers choose convergent contracts (i.e. combining two or more services) with growing frequency, resulted in a clear increase in revenue in both the mobile and fixed segment. Several per cent growth was visible in both the individual and business services segments, which translated into revenues of PLN 1.76 billion, almost PLN 96 million higher than last year, an increase of 5.8 per cent.

Our efforts to deliver the best customer experience in the recent quarters and months pay off. With great offer, highest care of customer experience and growing popularity of the Magenta Moments program, rewarding customers for being with us, we became an important partner for them. This is the foundation for our success in the second quarter and a long-term strategic direction that we will continue to pursue&nbsp;&ndash; said Andreas Maierhofer, CEO of T-Mobile Polska. Since the beginning of the year, we have been focusing on improving availability of our 5G C-band services and FTTH coverage. Currently our fiber offer has the second highest footprint and is available to over 40% of all households in Poland, and the largest in country 5G C-band network covers over 30% of population. This means that we can offer our top-tier services to even more customers and we can see that they appreciate it, by choosing higher, more powerful plans and a convergent offer.

<img alt="Revenue" src="/dam/jcr:de4a1d49-fa88-4d46-901c-1366ed71a1e9/EN_Revenue.2024-08-07-16-42-36.png" style="display:inline-block" />&nbsp;<img alt="Customers" src="/dam/jcr:ac2c02a5-fe50-4df8-afdf-3aba61bcacc0/EN_Customers.2024-08-07-16-42-36.png" style="display:inline-block" />&nbsp;

Despite inflation growth slowing down, the majority operating costs were still growing and were substantially higher than in the last year. On the other hand, the energy costs have been significantly lower than in the last year thanks to the effects of vPPA contract, which saw solar and wind farms built for the operator. As a result, the operator recorded a clear increase in EBITDA AL: in the second quarter, it amounted to PLN 488 million, an increase of PLN 22 million, or 4.7 per cent.

After a series of quarters challenging from the macroeconomic point of view, the improved environment has allowed us to show our true potential, keep up the momentum we started in Q1 and deliver on our promise to report a solid growth also in this quarter. And the result of revenue and EBITDA AL improvement of around 5% in each case is a very strong achievement &ndash; said Juraj Andras, CFO of T-Mobile Polska. It wouldn&rsquo;t be possible without consistent investments in the network, customer experience and the development of the convergent offer and it is great to see that all the efforts invested in the consistent pursuit of our strategic goals are yielding such good results. 

<img alt="EBITDA" src="/dam/jcr:608e3e08-46e6-4270-8084-e774d844c509/EN_EBITDA.2024-08-07-16-42-36.png" />

In the second quarter of 2024, T-Mobile continued its commitment to ESG (Environmental, Social, Governance) activities, aiming to be a leader in sustainable business. The company&#39;s sustainability efforts have been recognised with a number of awards, including the prestigious Polityka&rsquo;s ESG Leafs and a high position in the &quot;ESG Ranking: Responsible Management&quot; published by Rzeczpospolita. T-Mobile was ranked among the top companies in the &#39;Telecommunications, Technology, Media and Entertainment&#39; category, which underlines its commitment to environmental protection, social responsibility and excellent management. The company also proudly announced its partnership with UNEP-GRID, which is another step towards the implementation of its environmental strategy.

T-Mobile continues its customer-centric strategy

In the second quarter of this year, T-Mobile has continued to pursue its strategy of developing convergent services. More than half of the brand&#39;s contracts in the second quarter of 2024 combined two or more services. In addition, the company recorded 305,000 fixed broadband customers in the second quarter of the year.

The operator also implemented activities aimed at creating the best customer experience when interacting with the brand. In April, in Warsaw&#39;s Mokot&oacute;w district, T-Mobile opened Poland&#39;s first interactive and multimedia showroom, the T-Mobile Magenta Experience Centre, where the customer experience is being elevated to a completely new level, with w range of unprecedented technologies available to everyone at their fingertips.

In May, the company expanded its product portfolio with another edition of 5G smartphones for every pocket, signed with the T brand: the T Phone 2 5G and T Phone 2 Pro 5G. The T Tablet also continued to enjoy strong customer interest during this time. In June, as part of its expansion of the prepaid segment, T-Mobile offered the largest package on the market with up to 7200 gigabytes.

Development in the B2B area

In the small business segment, the second quarter of the year was marked by the refreshed MagentaBIZNES offer, which includes unlimited calls and internet for the entire company based on optical fiber or a modern mobile network. The new MagentaBIZNES offers even higher speeds in select cases, the possibility to increase the limits during the contract, as well as higher data limits in the EU. The offer has also been expanded to include Security Packages, through which entrepreneurs can benefit from, among other things, network protection, remote IT service, device insurance and Norton Security Online software. These changes translated into a further increase in customer interest in the offer with a 10% (y-o-y) increase in the number of activations of new SIM cards in this segment.

Also in the corporate segment, security services were at the center of customer interest. The second area in which T-Mobile is continously developing its offering and experiencing steady growth is data centre services. In April this year, the operator announced that it had been certified to the ISO/IEC 27001:2022 Information Security Management System standard in the areas of: Cloud Service Security and Cloud Data Protection for cloud computing, backup and cyber security services. Furthermore, for these services and for the co-location service, it has obtained a renewal of the certificate certifying compliance with the ISO 22301:2019 Business Continuity Management System standard.

Dynamic 5G network rollout

Activities to improve network quality and quality of service for customers focused on continuing the dynamic rollout of the 5G network operating in C-band, which started in the first quarter. Currently, out of the more than 12400 base stations in T-Mobile&#39;s network, over 2800 offer a 5G More signal. As a result, 66 per cent of the population have been within range of 5G DSS (Dynamic Spectum Sharing) technology and more than 30 per cent of the population can use the 5G service provided on 3.x frequencies. The latter means that T-Mobile has not only maintained, but significantly strengthened its leadership position in 5G C-band technology. To ensure that 5G stations have adequate capacity, the operator has consistently pursued strategy of connecting 5G stations more with fiber. Importantly, around 95% of 5G stations connected to T-Mobile&#39;s network via fiber are using 10G links.

These activities translate into real improvements in the customer experience, as confirmed by independent benchmarks. T-Mobile concluded the second quarter with the news that it had won the Ookla (Speedtest.net) network quality ranking, confirming&nbsp;that the operator&#39;s mobile network offers the highest speeds and most consistent speeds. The trophy is the perfect complement to the achievement brought by SpeedTest.pl for the fastest home network in 2023.

The increasing convenience of data usage goes hand in hand with an increase in customer data consumption. Data transmission also makes it possible to provide customers with premium voice services thanks to the uptake of VoLTE technology. Currently, around 80% of all calls on T-Mobile&#39;s network are made using this solution. T-Mobile is also increasing the availability of VoLTE with its roaming partners. Curently, the operator&#39;s customers can use the technology in 40 countries with 57 roaming partners.

T-Mobile acts for nature

As part of its commitment to full product circularity, T-Mobile launched its &#39;We act for nature&#39; campaign, which encourages customers to recycle their phones by offering special discounts in return. In addition, nearly 16,000 old mobile phones were collected thanks to a competition for schools and kindergartens, organised together with the recovery organisation Biosystem. More than 300 educational institutions took part in the competition, which promoted environmental responsibility among young people.

Through these activities, T-Mobile is consistently delivering on its mission to integrate sustainability into its daily operations, and support a responsible and inclusive future.

growth-in-all-key-areas

Growth in all key areas
– customers appreciate T-Mobile's convergent offer and the best network quality


In the first quarter of 2024, T-Mobile Polska:
<ul>
	<li>Achieved a substantial total service revenue increase of 5.8% despite another round of MTR regulations; </li>
	<li>Improved total revenues by almost 1% thanks to growth in both mobile and fixed segments; </li>
	<li>Achieved an increase in EBITDA AL by 3.3%, recording one of the strongest first quarter results in years; </li>
	<li>Kept gaining new customers, which allowed the company to achieve a customer base growth to 12.6 million customers despite another round of deactivation of unused SIM cards distributed to refugees from Ukraine; </li>
	<li>Recorded a sizeable growth in sales of services in the B2C segment &ndash; especially of its mobile offer, empowered by the launch of 5G C-band services and the fixed offering; </li>
	<li>In B2B focused on developing the T Business offer for corporate customers and continued winning hearts of entrepreneurs with the MagentaBIZNES; </li>
	<li>Kept on delivering on its ambitious environmental commitments and implementing projects beneficial for the society; </li>
	<li>Executed an ambitious network rollout resulting in delivering the largest 5G C-band coverage out of all Polish MNOs.</li>
</ul>

At the end of the first quarter of 2024 T-Mobile Poland customer base amounted to 12,6 million. This represents a steady net increase of 22 thousand year-on-year. This was made possible by significant growth of the postpaid customer base &ndash; by 198 thousand y-o-y. On the other hand, the impact of this customer growth was masked by the 150 thousand decline in prepaid cards due to the decision to switch off another large batch of unused prepay SIM cards, originally distributed to refugees from Ukraine as a part of relief actions. More importantly, customers are increasingly more likely to choose higher and richer plans, which has had a positive impact on T-Mobile&rsquo;s revenues. In connection with a consistent growth of FTTH customer base and constantly improving convergent offer sales this led to one of the strongest first quarters in years: EBITDA AL growth by 3.3% y-o-y, reaching the level of 453 million PLN with Total Service Revenues growing by a solid 5.8%. At the same time total revenues increased up by almost 1% and reaching 1,7 billion PLN.

Our market approach is based on providing the highest quality of network and service with a strong focus on customer satisfaction. All of this we do in a highly responsible manner, in line with our ambitious ESG goals. The best technology was particularly in focus this quarter, as we launched the biggest 5G C-band network, enabling us to reach customers with mobile services of unprecedented quality, rivalling even the fiber connections. We can see that customers who have been given the opportunity to test the full 5G capabilities are more likely to choose higher plans that offer them even more than before &ndash; said Andreas Maierhofer, CEO of T-Mobile Polska. Recently we recorded 1 million users of our Magenta Moments engagement program which clearly shows that the customers appreciate the benefits they receive just by being with us. We have also launched the Magenta Experience Center to be even closer with our customers as in this first such flagship store, they can experience the T-Mobile world.

<img alt="Customers" src="/dam/jcr:fda9271d-812d-4eef-825b-257e4b703a39/EN_Customers_q1.2024-05-15-23-41-15.png" style="display:inline-block" />&nbsp;<img alt="Adj. EBITDA AL" src="/dam/jcr:49dd90f6-ad55-4a04-95d8-8f39fb1c7d7e/EN_EBITDA_q1.2024-05-15-23-41-15.png" style="display:inline-block" />

Despite the decline in inflation compared to the year 2023, the impact of prices growing in the last quarters are very noticeable. This quarter was the first one in which the operator&#39;s result were affected by the effects of wage increases introduced in the previous year. The company also had to cope with higher costs for almost all external services as well as an increase of shop rent prices, indexed in relation to the inflation last year. The vPPA energy contract, which allowed T-Mobile to offset the energy price increases, very noticeable last year, keeps on yielding positive results, as the operators energy needs are covered 100% in green sources, including the wind and solar farms built especially for the needs of this project. Also, the C-band 5G rollout process &ndash; initiated in the spring of 2023 &ndash; was being continued throughout the whole period, allowing T-Mobile to achieve and maintain leadership in this area.

It has been a strong start to the year, both operationally and financially. The combination of the deactivation of unused prepaid cards, the negative effects of MTR regulation and still rising prices constitutes a real challenge. Fortunately, with our impressive commercial momentum, which resulted in growth in all key operational and financial factors, we were not only able to overcome all the obstacles, but also to achieve a solid growth and keep going strong &ndash; said Juraj Andras, CFO of T-Mobile Polska.Actually, seeing the 5.8% growth in Total Service Revenues makes it one of the most dynamic first quarters in the last years. This shows that we are not only ready to deal with challenges when it is needed but also to successfully compete on the market and deliver results in all circumstances.

<img alt="Total Revenue" src="/dam/jcr:637950f4-0b6b-409d-8df7-c645b7aa3cdd/EN_revenues_q1.2024-05-15-23-41-15.png" />

Growth in B2C segment powered by 5G 

T-Mobile&#39;s main objective in the first quarter of 2024 was to provide customers with offers that make the superfast 5G network even more accessible, both on smartphones and in the home internet offering. Investments in the network and services had a positive impact on mobile subscription sales, which increased by 15% year-on-year in the first quarter of 2024. T-Mobile also achieved steady growth in converged solutions in the first quarter. The operator saw an increase in sales of bundled home services, which accounted for almost 45% of T-Mobile&#39;s fiber contracts signed in the period. The operator&rsquo;s advertising campaign promoting 5G Bardziej was also very well received by customers, further accelerating sales in the B2C segment.

Continuing its product synergy strategy, T-Mobile made the Red Bull TV VOD collection available to all MagentaTV customers, strengthening its partnership with the Red Bull brand and offering customers an even greater variety of content to watch.

In Q1, the operator also focused on growing the prepaid segment, offering T-Mobile prepaid customers a bundle of up to 5,200 GB. In addition, to mark the launch of the 5G More network, T-Mobile offered all T-Mobile prepaid, Heyah prepaid, Heyah MIX and MIX customers free 5G More network access for several months, regardless of their plan.

Powering Polish companies

In the area of corporate solutions, T-Mobile focused on promoting its T Business offering, which consists of 7 different product lines: Mobile, Next Generation Connectivity, Cybersecurity, Modern Workplace, ERP, Smart City / IoT and Data Centre &amp; Cloud. Similarly to the previous quarters, in the higher business segment the operator recorded consistently growing interest in cybersecurity products. Among the interesting projects completed in the first quarter, it is worth to mention the launch of a measuring buoy allowing water quality control in the Vistula River at the level of Krak&oacute;w. T-Mobile also announced that it had won tenders to provide services to PGW Wody Polskie and the Polish Mining Group.

In the smaller business segment, the MagentaBIZNES offer, which now includes access to the 5G Bardziej network, is enjoying steadily growing customer interest. In March, T-Mobile unveiled a new advertising campaign prepared in cooperation with entrepreneurs who are regular customers of the magenta network. The cybersecurity offer aimed at entrepreneurs has been very successful in this sector too, with the number of customers of the &lsquo;Secure Network&rsquo; service exceeding 100,000 in the first quarter.

Dynamic 5G network rollout

In terms of technology and providing T-Mobile customers with the best network experience one topic dominated the developments in Q1: preparations for the launch of 5G on C-band, the launch and subsequent network rollout. To make sure that the operator would be ready to bring online successive C-band base stations immediately after receiving the appropriate permissions, the main phase of preparations had been initiated in 2023. A large number of sites received upgrade to new generation hardware and T-Mobile developed its fiber network in order to connect the majority of updated sites with fast optical connections. Thanks to all that, after the 5G Bardziej network unveiling on January 19th, the operator successfully executed a lightning-fast rollout, quickly passing the 25% population coverage milestone. After finalizing the first phase of the rollout, based on the infrastructure prepared before the launch, T-Mobile moved on to implementing the organic upgrade process, which currently results in 2187 C-band sites being available to T-Mobile customers, with over 26% of Poland&rsquo;s population in range. Currently, almost 90% of all T-Mobile&rsquo;s own C-band capable sites are fiber connected.

The MNO continued to invest in its backbone infrastructure. In Q1 it built up almost 200 km of its own fiber and upgraded its global internet exchange points to 800 Gb/s connections.

It is clear that higher connection comfort encourage customers to be more active online. The data traffic in T-Mobile network grew 16% y-o-y in the first quarter exceeded 800 petabytes. Another key process in the terms of service quality is the ongoing adoption of the VoLTE standard. Currently almost 80% of all voice connections in T-Mobile are powered by VoLTE or VoWiFi. T-Mobile customers can also take full advantage of the highest connection quality also outside of Poland, as VoLTE is also available in roaming in 32 countries with 43 different foreign operators.

Social responsibility in focus

T-Mobile has also consistently delivered on its commitment to the ESG strategy, which is an integral part of its mission and values, and ambitious ESB goals. Through its actions, the company aims to achieve full climate neutrality by 2040 and promotes sustainability, taking care of the environment, society and effective governance.

In the first quarter of 2024, T-Mobile continued its commitment to the #HejtOut campaign and expanded it with the new initiative #HejtOutLoveIn, which gained huge popularity on the TikTok platform, with more than 20 million impressions. The campaign not only attempted to draw attention to the problem of hate speech online, but to promote positive attitudes online.

Supporting seniors in the use of new technologies is also one of the priorities for T-Mobile. A special helpline for seniors has been awarded the prestigious OK Senior certificate by the National Institute of the Senior Economy. In the first quarter of 2024 alone, the helpline handled more than 36,000 calls, demonstrating its importance and effectiveness in providing support and information to seniors.

The operator also continued its actions aimed at achieving full product circularity in 2030. In the &lsquo;Old Phones Work Wonders&rsquo; campaign every old smarphone submitted for recycling in one of T-Mobile&rsquo;s stores contributes towards supporting the Szlachetna Paczka charity foundation.

dynamic-beginning-of-the-year-2024

Dynamic beginning of the year 2024 
– improvement in all key operational and financial factors

Customer growth, consistent earnings dynamics increase in each quarter, growth in all segments despite the still unfavorable macroeconomic situation. 
 
T-Mobile Poland:
<ul>
	<li>Achieved constant EBITDA AL growth rate starting in the second quarter and culminating in 5,3% growth in the fourth quarter. As a&nbsp;result, at year-end, recorded an increase in EBITDA AL of 1% compared to 2022. </li>
	<li>Recorded a&nbsp;fourth quarter revenue growth of 2,8% and the full year revenue growth of 5,5%. </li>
	<li>Observed improving sales of service bundles, increasing popularity of fiber optic services, and growth in the business segment. </li>
	<li>Expanded its fiber coverage by 1 million households, developed its entertainment portfolio and convergent packages to offer customers a&nbsp;complete range of products for the entire household. </li>
	<li>launched Magenta Moments, an engagement program that offers customers bonuses and services from T‑Mobile partners. </li>
	<li>Invested in network quality for customers, particularly in upgrading base stations with a&nbsp;plan to launching a&nbsp;5G network on new frequencies when radio permits were received.</li>
</ul>

At the end of 2023, the number of T‑Mobile mobile customers stood at 12.6 million - a&nbsp;result that was achieved despite the deactivation of about 250,000 SIM cards offered as part of the relief efforts for refugees from Ukraine. Importantly, T‑Mobile also achieved positive number portability results in each of the four quarters of the year. At the same time, the number of fixed broadband customers increased to 260,000, up more than 100,000 from 2022.

<img alt="Mobile customers (ths.)" src="/dam/jcr:da2bce25-530e-42fa-bfe0-c8b5ce1c0c42/EN_Klienci_mobile.2024-02-22-17-46-22.png" style="display:inline-block" />&nbsp;<img alt="Fixed Broadband Customers" src="/dam/jcr:b580d0f3-d8bb-4442-88e2-452d651f2f81/EN_Klienci_FBB.2024-02-22-17-46-22.png" style="display:inline-block" />

Continuously growing in popularity among customers were service bundles that include entertainment or fiber internet in addition to voice services. The latter, in particular, is gaining in popularity, which is also linked to the expansion of T‑Mobile&#39;s fixed-line internet coverage. Last year, the operator entered into wholesale agreements with the operator Vectra and Polski Światłowod Otwarty, which in time will allow it to reach up to 10 million Polish households with its offer. At the end of the year, the number of households within reach of the fiber-optic offering reached 6.4 million. The increase in the number of customers and an increase in the number of people choosing a&nbsp;greater number of services and higher tariff plans providing users with more options, as well as growth in all business market segments with a&nbsp;particular focus on the areas of ICT and security, translated into an increase in the company&#39;s yearly revenues by PLN 362 million, or 5.5% (y/y).

<img alt="Total Revenue" src="/dam/jcr:6add4205-2e75-4043-9289-10421edd2c14/EN_Przychody.2024-02-22-17-46-22.png" style="display:inline-block" />

In 2023, we have taken a&nbsp;major step forward in terms of quality of customer care, service, the increased variety of offers and tailoring them to customers&#39; needs. We can clearly see that our convergent offer is gaining in popularity, and the expansion of fiber optic service coverage as well as the recently launched 5G Even More network make it possible to reach more customers with a&nbsp;complete range of services. An important element of our customer appreciation strategy was also the launch of Magenta Moments, the first such program among Polish operators in which free bonuses and discounts prepared in cooperation with the best Polish and international partners await customers &ndash; said Andreas Maierhofer, CEO of T‑Mobile Poland &ndash; However , we still see the impact of rising costs due to inflation, which limited the growth dynamics of EBITDA AL growth in the first quarter. Despite this, we improved each quarter, especially in Q4 which lead to an full-year EBITDA AL growth of 1%. We intend to continue to invest in the best customer experience based on superior network and service quality and customer care as well as convergent solutions for individual and business customers. 

In 2023, the operator recorded a&nbsp;visible increase in operating expenses, which include a&nbsp;40% increase in electricity costs compared to 2022, as well as the cost of rents and fees denominated in contracts in euros. Outlays for employee salaries also increased as a&nbsp;consequence of the decision to raise salaries taken at the end of 2022. Among the factors that will help in the long term to limit the impact of energy cost increases on T‑Mobile&#39;s results, one of the most important is the establishment of 3 photovoltaic and 2 wind farms under the vPPA deal, producing green energy for the T‑Mobile contract. This, combined with revenue growth, resulted in an increase in the full-year EBITDA AL to PLN 1.79 billion, 1% higher than the previous year. Looking at the fourth quarter alone, the EBITDA AL result grew 5.3% year-on-year.

<img alt="Adj. EBITDA AL (4Q)" src="/dam/jcr:a02b0816-4f49-4496-a95d-011cecb6050e/EN_EBITDA_Q4.2024-02-22-17-46-22.png" style="display:inline-block" />&nbsp;<img alt="Adj. EBITDA AL (FY)" src="/dam/jcr:6616dc25-0a3a-42ef-97cc-34688878d070/EN_EBITDA_2023.2024-02-22-17-46-22.png" style="display:inline-block" />

The last year would be challenging in itself, because of all the headwinds we had to endure related to difficult economy and especially: inflation. But the fact that under these conditions we executed a&nbsp;massive network rollout aimed at providing our customers with the best 5G experience makes it an even more notable achievement &ndash; said Juraj Andras, CFO of T‑Mobile Polska &ndash; Thanks to a&nbsp;proven strategy, as well as a&nbsp;solid commercial and financial performance we managed to succeed in all that, but also to provide the company the solid foundation for growth. The fact that in executing our vPPA contract we combined our care for environment and delivery of concrete financial goals shows that our commitment for sustainable growth really yields great effects. 

Other key developments for the company include the opening of T&nbsp;Hub, a unit aimed at implementing projects for the entire Deutsche Telekom Group. These include such areas as application systems engineering, innovations in network services or global connectivity solutions.

In 2023, T‑Mobile has been consistently fulfilling goals of its ESG strategy. When it comes to environment protection, it focused on changes that will bring it closer to achieving full climate neutrality as early as 2040, but it also did not forget the vitally important area of circularity. In social activities, the company focused on projects targeting Generation Z&nbsp;and seniors, in which it educated on safe Internet use.

T-Mobile focuses on convergence and the best customer experience 

For T‑Mobile, the past year has been mainly about developing and selling convergent services, as well as providing the best customer experience. In 2023, the operator expanded the portfolio of its MagentaTV service by 29 new channels, providing access to 159 channels in total as part of its TV packages. The company has also increased the number of titles in its VOD collection, offering customers access to more than 1,000 videos.

In the case of fiber offerings, the number of orders has increased by 20% over 2022, while the number of TV services sold increased by as much as 87%. The share of bundled service sales from the operator has increased as well. Currently, 60% of the fiber contracts signed at T‑Mobile are sold in bundles, i.e. combining at least two services, i.e. combining at least two services.

In 2023, T‑Mobile became the first in the market to enable a&nbsp;free 90-day trial of unlimited internet via e-SIM without having to switch operators or sign a&nbsp;contract. The end of the third quarter saw the premiere of Red Bull MOBILE&#39;s subscription-based no-obligation offer by T‑Mobile with unlimited internet for six months also available with an eSIM card. In the fourth quarter the operator launched its Magenta Moments customer appreciation programme, which has already accumulated 850k users.

Additionally, good results were achieved by the sales of devices branded with the T&nbsp;brand: the next edition of T&nbsp;Phone, as well as T&nbsp;Tablet. The latter achieved an impressive 70% share of the operator&#39;s sales in the Android tablet segment.

Continued growth in the business segment

Over the course of the year in the B2B segment, T‑Mobile recorded growth in both the smaller business and corporate customer areas. Among small businesses, the refreshed MagentaBIZNES tariffs continue to enjoy success, resulting in a&nbsp;growing customer base. What is more, customers are increasingly reaching for the highest tariff variants and contracts with fiber. To meet the cybersecurity needs of SME customers, in October T‑Mobile offered them the &quot;Protection on the Network&quot; service, which is a&nbsp;comprehensive security solution for mobile devices that does not require a&nbsp;heavy burden on the budget or the need to hire additional IT specialists.

Also in the corporate area, interest in ICT and cyber security services remained remarkably high. In response, T‑Mobile offered its customers &quot;Secure Internet&quot; - a&nbsp;service that makes it possible to fully secure a&nbsp;company&#39;s Internet connection without intervening in the customer&#39;s infrastructure. Other innovative products introduced this year for the high end of the market include &quot;Business Internet Pro,&quot; which enables quick changes and secures the customer&#39;s network, and the &quot;Workspace as a&nbsp;service,&quot; where the customer receives properly configured employee hardware and IT support from T‑Mobile without incurring investment expenditures. Another area of growth was smart city solutions, including those that help protect the environment. T‑Mobile, together with the City of Wroclaw, launched a&nbsp;project to monitor water in the Oder River, using a&nbsp;special buoy to measure water levels in real time and relaying the measurements to researchers.

The operator ended the year in the business segment with the introduction of a&nbsp;comprehensive T&nbsp;Business offer, combining the competencies of T‑Mobile and T‑Mobile Polska Business Solutions (formerly T-Systems) to respond even better to the needs of the most demanding customers through an even closer combination of the two companies&#39; competencies and closer cooperation.

Network quality Even More

In the area of technology, T‑Mobile has introduced a&nbsp;number of projects geared toward the continuous improvement of the quality of service for customers, and in particular the preparation for the launch of a&nbsp;significant number of base stations of the 5G Even More network, which operates in the 3.x GHz band. To this end, T‑Mobile not only upgraded more than 1,300 base stations, but also carried out a&nbsp;program to expand the fiber-optic links connecting them to the T‑Mobile network. During 2023 alone, T‑Mobile built 700 km of its own fiber-optic links, and the percentage of C-band stations connected by optical links at the end of December reached 87%.

The second important decision from the point of view of network development was the shutdown of the third-generation network. At the beginning of the year, T‑Mobile decided to accelerate the process so that the last 3G stations would be out of service by the end of April. A&nbsp;project to launch LTE900 coverage based on the frequency resources recovered in this way has been implemented - this allowed us to offer customers a&nbsp;newer, faster and more efficient technology, which will further support the operation of the 5G Even More network.

At the end of the year, a&nbsp;total of 12332 base stations were operating in the magenta network. 60% of the country&#39;s population was within range of the 5G network delivered using DSS (Dynamic Spectrum Sharing) technology based on 2.1 GHz frequencies, and the 5G Even More - operating in the C-band - will be available on more than 2,000 base stations in the first half of 2024 and will cover more than 26% of the population.

Responsible business 

T-Mobile continued its climate-centric efforts in 2023. It has already met all of its electricity needs from 0-emission sources since 2021, and in 2023 the company focused on reducing its own emissions. In the space of 12 months, it managed to reduce them by 28%. During the same period, wind farms and photovoltaic installations built for the implementation of T‑Mobile&#39;s vPPA, as well as photovoltaic installations installed at the operator&#39;s facilities, produced a&nbsp;total of 68.2 GWh of energy, thereby contributing to the reduction of its carbon footprint by about 50,000 tons.

In the fourth quarter of 2023, T‑Mobile&#39;s concern for the planet was intertwined with initiatives for excluded communities. As part of its Christmas campaign, the company joined forces with Noble Parcel and engaged its customers in the &quot;Old phones work wonders&quot; campaign. The more they found in special containers in the operator&#39;s showrooms, the greater the support for the organization - up to one million zlotys!

In addition, in the fourth quarter of 2023, T‑Mobile consistently implemented activities that support the fight against digital exclusion. First, it launched a&nbsp;new educational campaign #HEJTOUT, in partnership with the SEXEDPL Foundation. Its goal is to equip young people with tools and strategies to minimize the negative psychological effects of experiencing hate, but also to draw the attention of their adult environment to the problem. What&#39;s more, the brand has announced a&nbsp;partnership with Success University, which aims to enable young women to realize their dreams and take their first steps in the fascinating world of IT with the support of experts and experienced industry practitioners.

However, supporting the youngest generation is not the end of the company&#39;s activities in this area, as it has become involved in the activities of the Digital Seniors Coalition, which brings together 22 private organizations, including the largest chambers, unions, federations or foundations specializing in new technologies and digitization in the broadest sense. Its main goal is that by 2030 at least 70% of seniors in Poland will use the Internet and digital services, and 70% of companies offering digital services and products will have an offer and communication tailored for them.

t-mobile-polska-2023-results

T-Mobile Polska’s 2023 results
Customers appreciate quality - a strong year by T-Mobile.

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Jako właściciel strony mec potrzebuję aby była ona dostępna na środowisku PROD wewnętrzenie. W porównaniu do środowiska TEST, główna strona powinna nazywać się mec a nie flagship



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prosty LP do zbierania leadów z wysyłek SMSów

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Prosta strona kierująca do pobrania aplikacji

Oferta w Aplikacji

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Phone Billing | Telekom

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Przygotowanie strony www do akcji społecznej z T-Mobile i Szlachetnej Paczki , strona informacyjna i z regulaminem akcji, strona przenzaczona dla wszystkich klientów t-mobile i nie tylko.

Szlachetna Paczka

Telefony, Tablety, Laptopy, Szybki Internet - Dołącz do T-Mobile

1.Strona będzie służyć klientom jako informacja odnośnie przetwarzanych danych

2. aplikacja będzie proponowana użytkownikom w celu zbadania szybkości łącza - przewidywany volumen 20 tysięcy?

3. Nie

4. Poprawi jakość i przyśpieszy sposób rozwiązywania problemów

5. klient może mieć pretensje i zaskarżyć nas uokik

Ttest klauzula

Prosta strona z formatką leadową dla światłowodu

Twój światłowód

Usługi od T-Mobile

Wi-Fi Extra

Zgłoś nielegalne treści

Wymaganie regulacyjne- strona informacyjna

Zgody marketingowe

Usługi głosowe i mobilne

Internet światłowodowy

TV i rozrywka 

Sieci teleinformatyczne

Cyberbezpieczeństwo 

Rozwiązania chmurowe

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Smart City

Big Data

black

Technologie pozwalają sięgać dalej, dlatego w T-Mobile odrzucamy limity. Stale szukamy nowych sposobów, by każdy mógł korzystać z innowacji.

Nie uznajemy ograniczeń

Eliminujemy zbędne komplikacje, bo wierzymy, że proste rozwiązania są najlepsze. Dzięki temu każdy ma szansę skupić się na tym, co naprawdę ważne. 

Cenimy proste rozwiązania

Każdego dnia analizujemy i wdrażamy sugestie naszych klientów. W ten sposób tworzymy najlepsze rozwiązania dopasowane do ich potrzeb.

Klient – zawsze najważniejszy

Odpowiedzialni w cyfrowym świecie

<h3>Zależy nam na tym, żeby nikt nie czuł się cyfrowo wykluczony, a korzystanie z technologii było bezpieczne. Bo wpływ na otoczenie to nie tylko reagowanie na to co dzieje się tu i teraz, ale także patrzenie w przyszłość.</h3>
&nbsp;

<h5>Musimy pamiętać o podstawie naszego biznesu &ndash; dostarczamy usługi, technologię i jesteśmy odpowiedzialni za to, jak wpłyną one na społeczeństwo. Dlatego chcemy m&oacute;wić przede wszystkim o dw&oacute;ch kwestiach. Po pierwsze, zadbać o tych, kt&oacute;rych technologia onieśmiela, czyli o seniorach. A po drugie, o tych, kt&oacute;rzy czasami znają ją aż za dobrze &ndash; czyli o najmłodszych użytkownikach &ndash; i troszczyć się o ich bezpieczeństwo.</h5>

<h2>Odpowiedzialni społecznie</h2>

<h5>Naszym celem w&nbsp;T-Mobile Polska jest taki spos&oacute;b prowadzenia biznesu, by nie zapominać o&nbsp;społecznym aspekcie działalności naszej firmy. Wiemy jak ważni są dla nas ludzie &ndash; nasi pracownicy, klienci, lokalne społeczności czy osoby potrzebujące. Nasze działania społeczne kierujemy do szerokiego grona interesariuszy. Pomagają nam w&nbsp;tym r&oacute;wnież nasi pracownicy, kt&oacute;rzy dzięki aktywnej postawie, angażują się zar&oacute;wno w&nbsp;poszukiwanie potrzebujących, jak i&nbsp;w samą pomoc.</h5>

<h3>Sieć Pokoleń</h3>
&nbsp;

<h5>Projekt <a href="https://siecpokolen.pl.">Sieć Pokoleń</a> łączy pokolenia. M na celu popularyzację dostępu do nowoczesnych technologii i poprawę kompetencji cyfrowych wśr&oacute;d senior&oacute;w. Przekazaliśmy im narzędzia i wiedzę niezbędne do rozwoju swoich pasji i kontakt&oacute;w z najbliższymi. Przybliżaliśmy technologię oraz płynące z niej możliwości osobom starszym. W ramach akcji przekazaliśmy domom seniora oraz domom opieki społecznej w całej Polsce sprzęt umożliwiający im dostęp do Internetu. 
 
 
Seniorzy otrzymali także bezpłatny dostęp do przygotowanego specjalnie dla nich kursu &bdquo;Cyfrowy świat dla każdego&rdquo;, w kt&oacute;rym krok po kroku wyjaśnione zostały najważniejsze pojęcia związane z obsługą komputera, korzystaniem z Internetu oraz bezpieczeństwem w sieci. Dla os&oacute;b, kt&oacute;re miały dodatkowe pytania, zorganizowano także konsultacje telefoniczne z pracownikami naszej infolinii. 
 
&nbsp;</h5>

<h3>Na wygranej pozycji</h3>
&nbsp;

<h5>W naszej inicjatywie edukacyjnej <a href="http://nawygranej-pozycji.pl">Na Wygranej Pozycji </a>skierowanej do młodzieży chcieliśmy być dla nich przewodnikiem po świecie nowoczesnych technologii, m&oacute;wiąc w języku atrakcyjnym dla tej grupy docelowej. Do wsp&oacute;łpracy w ramach projektu zaangażowaliśmy młodych i popularnych influencer&oacute;w, kt&oacute;rzy swoje kariery budują w Internecie. Wybrani tw&oacute;rcy opowiadali o swoich doświadczeniach związanych z hejtem, samoakceptacją, ochroną prywatności i bezpieczeństwem. Brali udział w spotkaniach live, podczas kt&oacute;rych uczestnicy mogli zadawać pytania na czacie. Poruszano m.in. tematy reagowania na negatywne komentarze, fake newsy oraz ochronę swojej prywatności w social mediach. 
 
&nbsp;</h5>

Good magenta

<h2>Odpowiedzialni wobec środowiska</h2>
 
Podejmujemy działania, kt&oacute;re uczynią planetę bardziej przyjaznym miejscem dla przyszłych pokoleń i pozwolą spłacić zaciągnięty w stosunku do niej kredyt. A jego odsetki rosną w tak szybkim tempie, że musimy stawiać sobie w tym obszarze ambitne cele. Nasze zobowiązanie w trosce o klimat to osiągnięcie pełnej neutralności klimatycznej do 2040 roku. 
 
&nbsp;

Nie tylko m&oacute;wimy o naszych ambicjach, ale też prezentujemy ich realizacje.&nbsp;

Green Magenta

Działamy odpowiedzialnie

Naszym celem jest wykorzystanie nowoczesnych technologii w służbie zr&oacute;wnoważonego rozwoju. 
 
W T-Mobile Polska wierzymy, że działania społeczne i środowiskowe to nie tylko dodatek do realizacji cel&oacute;w biznesowych. Są r&oacute;wnież warunkiem długoterminowego wzrostu wartości firmy i muszą być uwzględniane zar&oacute;wno w zarządzaniu strategicznym, jak i w codziennych decyzjach operacyjnych. Szczeg&oacute;lnie mocno chcemy działać w obszarach, kt&oacute;re mają bezpośredni związek z naszą działalnością, dlatego nasza strategia ESG jest konsekwentna i sp&oacute;jna. Obejmuje cztery obszary: klimat, obieg zamknięty, włączenie cyfrowe i r&oacute;żnorodność. 
 
- Andreas Maierhofer, Prezes Zarządu T-Mobile Polska S.A.

Nasze zobowiązanie w trosce o klimat to osiągnięcie pełnej neutralności klimatycznej do 2040 roku

Dbamy o środowisko

Dbamy o społeczeństwo

Wierzymy, że mamy ogromny wpływ na rzeczywistość. Nie przechodzimy obojętnie wobec społecznie istotnych kwestii

<h3>Od początku działalności T‑Mobile Polska istotny był dla nas spos&oacute;b prowadzenia biznesu. Wiedzieliśmy, że możemy zbudować silną firmę jedynie dzięki pasji i zaangażowaniu pracownik&oacute;w, zaufaniu dostawc&oacute;w i partner&oacute;w biznesowych, jakości usług dostarczanych klientom oraz przychylności otoczenia społecznego.</h3>
&nbsp;

<h2>Odpowiedzialny biznes w T-Mobile</h2>
&nbsp;

<h5>W T-Mobile Polska cele biznesowe przenikają się z celami zr&oacute;wnoważonego i odpowiedzialnego rozwoju firmy. Obecnie wszystkie działania z zakresu CR (Corporate Responsibility) prowadzimy w oparciu o Strategię Odpowiedzialnego Biznesu 2020-2025, kt&oacute;ra wyznacza priorytety naszego działania. 
 
Korzystamy r&oacute;wnież z założeń strategii Grupy Deutsche Telekom, kt&oacute;ra przoduje w rozwiązaniach z zakresu społecznej odpowiedzialności biznesu. Nasze inicjatywy mają podstawy w mapie potrzeb naszych interesariuszy, z kt&oacute;rymi prowadzimy otwarty dialog. Staramy się budować z nimi relacje oparte na zasadzie wzajemnego szacunku, uwzględniać ich opinie i oczekiwania w naszej działalności. 
 
Strategia CR T‑Mobile Polska wyznacza trzy gł&oacute;wne filary, kt&oacute;rych podstawą jest:</h5>
&nbsp;

<table align="center" border="1" cellpadding="1" cellspacing="1" style="height:120px; width:1125px">
	<thead>
		<tr>
			<th scope="col" style="text-align:center">Filar 1</th>
			<th scope="col" style="text-align:center">Filar 2</th>
			<th scope="col" style="text-align:center">Filar 3</th>
		</tr>
	</thead>
	<tbody>
		<tr>
			<td style="text-align:center">Odpowiedzialni w cyfrowym świecie</td>
			<td style="text-align:center">Odpowiedzialni społecznie</td>
			<td style="text-align:center">Odpowiedzialni wobec środowiska</td>
		</tr>
		<tr>
			<td style="text-align:center">&nbsp;</td>
			<td style="text-align:center">ODPOWIEDZIALNE ZARZĄDZANIE</td>
			<td style="text-align:center">&nbsp;</td>
		</tr>
	</tbody>
</table>
&nbsp;

<h2>Mamy cel, kt&oacute;ry nas napędza</h2>

<h5> 
Strategia przyporządkowuje obszarowi fundamentalnemu oraz każdemu z trzech kierunk&oacute;w strategicznych cele strategiczne oraz miary ich realizacji. 
 
Przynależność do Grupy Deutsche Telekom (DT) notowanej na indeksach firm odpowiedzialnych zobowiązuje nas do wdrażania najwyższych standard&oacute;w. T‑Mobile Polska wprowadził system zarządzania oparty o normy ISO w celu dostarczania usług o jak najwyższej jakości. Ujęte w naszym Kodeksie Etyki zasady wyznaczają nam standardy postępowania nie tylko w miejscu pracy, ale w relacjach ze wszystkimi interesariuszami (partnerami biznesowymi, klientami, społecznością, administracją publiczną itd.).&nbsp; 
 
By realizować te zasady wdrożyliśmy cały system tzw. zarządzania zgodnością. Więcej informacji na ten temat znajduje się w dziale <a href="https://firma.t-mobile.pl/o-firmie/compliance">Zarządzanie zgodnością w T-Mobile Polska</a>.</h5>
&nbsp;

<h2>ESG</h2>

<h5>Korzystamy r&oacute;wnież z założeń strategii Grupy Deutsche Telekom. Przoduje ona w rozwiązaniach z zakresu społecznej odpowiedzialności biznesu i wyznacza nam dodatkowe cele do osiągnięcia, kt&oacute;re realizujemy w ramach Grupy. Wierzymy, że wsp&oacute;lne podejście pozwoli nam wywierać jeszcze większy, pozytywny wpływ na nasze otoczenie. 
 
Razem możemy działać na większą skalę i osiągać znaczące rezultaty. W 2021 roku zebraliśmy wiele realizowanych temat&oacute;w CR pod nagł&oacute;wkami<a href="https://firma.t-mobile.pl/ESG/green-magenta"> #GREENMAGENTA</a> i <a href="https://firma.t-mobile.pl/ESG/good-magenta">#GOODMAGENTA</a>, aby podkreślić nasze inicjatywy i zwiększyć przejrzystość komunikacji poprzez dostosowanie naszej strategii CR do perspektyw ESG (ang. environmental, social and governance).&nbsp; 
 
Działaj odpowiedzialnie. Umożliwiaj zr&oacute;wnoważony rozw&oacute;j. Hasła te są wpisane w strategię Grupy Deutsche Telekom i wyrażają się każdego dnia w naszych działaniach.</h5>
 
<img alt="" src="${link:{uuid:{29571748-1862-498f-aec3-ffff4f57fa32},repository:{dam},path:{/company-portal/articles/others/CEL.jpg},nodeData:{},extension:{jpg}}}" style="height:448px; width:791px" /> 
 
&nbsp;

Mamy cel, który nas napędza

Do 2040 roku będziemy neutralni klimatycznie w całym łańcuchu dostaw.

Chronimy klimat

Do 2030 roku stworzymy w pełni zamknięty obieg urządzeń.

Wydłużamy życie produktu

Chcemy, aby świat cyfrowy był bezpieczną przestrzenią dla wszystkich.

Dbamy o cyfrowe włączenie

Promujemy różnorodność, równość i włącznie (DE&I) oraz inwestujemy w kompetencje przyszłości.

Stawiamy na różnorodność

Poznaj naszych liderów

Zarząd

Zarząd T-Mobile

Jesteśmy stale doceniani za dbałość o naszych klient&oacute;w, jakość świadczonych usług, działania na rzecz ESG oraz tworzenie przyjaznego miejsca pracy. Wszystko to jest zasługą naszych pracownik&oacute;w, kt&oacute;rzy tworzą wspierającą kulturę, kt&oacute;ra stawia naszych klient&oacute;w na pierwszym miejscu.

Brak wpisu

News

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